I will be reviewing the infamous website, Perezhilton.com. With its pink background and pink headline, it is evident that the website seeks to engage females. Focused on “celebrity gossip, juicy celebrity rumors, and Hollywood gossip,” the blog is very direct. The “news stories” are posted from newest to oldest with different shades of pink to differentiate each story. Identifying the top story is as easy as navigating the whole website. On the right hand corner above the title in bold pink writing it says “Top story” in all capital letters with three stars right next to it. Full entries are not posted on the page. Instead there are bolded and bizarre titles that grab the attention of the readers. Not all but most articles are accompanied by a picture or video.
I think I can come to the conclusion that this website in not kid friendly. While gossiping about celebrities, Perez frequently references to drinking, drug use, sex, and physical appearance. The posts often uncensored, cruel, and contains profanity. It was not long until I came across celebrity photos showing breasts and crotches. The advertisements on the side of the site also says a lot about the audience and appropriateness of the site. The advertisements promote sex toys, alcohol, dating sites, perfume, and women’s clothing.
The different shades of pink and different fonts attract a specific audience. The videos and photographs make the page more visually appealing. The website with its different tabs and search bar at the top of the page is very easy to navigate. You can easily choose to look at the home page, read more about an article, or view just videos or photos.
The website is also constantly updating its content. It sends off the message that the site is always up to date and relevant. Although Perez Hilton’s blog successfully covers gossip about celebrities, it is understandable why it has been criticized. The site’s use of attitude and negativity can easily upset celebrities and other credible celebrity bloggers. The picture of Perez Hilton himself on the headline of the website makes it clear that he wants everyone to know who he is and what he has to say. Regardless of its critics, the simple yet highlighted with color website seems to make a lasting impression on its users.